How to Use AI for Content Strategy with a Human Touch | AI Video Production Behind the Camera - 07

Making a video is no longer the hard part. Knowing what to make and showing up often enough for people to notice is.

In this episode, Roman explains how Spiry learns a creator's personality, tone, and goals, then studies thousands of videos across TikTok, Instagram, and Google to find what is working in that niche right now. It combines the two into a clear content plan, suggests reference videos, and shapes scripts around the creator's own voice.

The conversation covers why personal accounts get more engagement than business accounts, why consistency matters more than one great video, when AI avatars make sense and when they hurt trust, and why the human touch is what keeps people watching.

What You Will Learn

• How to find content gaps in your niche before you start filming

• How Spiry studies thousands of trending videos to build a content plan around your personality

• How professionals and local businesses can use this research to get found on search and answer engines

• Why a personal account often outperforms the coffee business account

• Why showing up consistently beats waiting for the perfect video, and the 13 episode rule for podcasters

• When AI avatars work for marketing and why they fall short for personal branding

• Why the human touch will matter even more as AI content grows

Key Timestamps

• 01:22 Roman introduces Spiry and why creating content is no longer the hard part

• 03:54 Step by step: learning the creator's personality, then studying the market

• 06:42 The research layer that scans TikTok, Instagram, and Google for what is trending

• 07:36 How you can use the research feature to find the right content

• 13:16 Why personal accounts get more engagement than business accounts

• 14:57 Consistency over one great video, and how to reach the top 10% of podcasts

• 20:05 AI avatars: where they help in marketing and where they hurt your personal brand

• 23:36 How Spiry keeps the human involved throughout the process

Connect with Our Guest

Roman Vdovchenko, Co-Founder of Spiry

• Visit Spiry.com

• Connect with Roman on LinkedIn: linkedin.com/in/roman-vdovchenko

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Future episodes are built around the challenges you are actually facing.

Host: Robert Weiss - https://www.linkedin.com/in/robertweissnyc/

Our Brands:

MultiVision Digital https://MultiVisionDigital.com

An Award-Winning Video Production Company in New York City

MultiVision Creative: https://multivisioncreative.com

A specialized brand focused on serving marketing, advertising, and public relations firms.

Video For Manufacturing: https://videoformanufacturing.com

A specialized brand dedicated to serving industrial and manufacturing firms strategically integrate B2B sales videos into their traditional sales processes.